Paid media, metasearch, attribution, and automation — as a one-person digital team.
Head of Ecommerce & Digital · Silk Hospitality · 2024 — present · Tbilisi
Seven properties, one digital function. Everything from rate parity and channel management to creative, attribution, and the automations that hold it together — across the Neri&Hu-designed Telegraph, two Radisson Blu and a Radisson Collection, Park Hotel Tsinandali, Kokhta Bakuriani, and Green Cape Batumi.
Metasearch, channel management, OTA strategy, rate parity, direct-booking funnels, hotel SEO & schema.
Google & Meta Ads, Windsor.ai attribution, GA4, plus F&B and CRS data analysis built to be read.
n8n workflows, Claude & OpenAI API integrations, MCP architecture, reporting and content pipelines.
Product ownership, agile/scrum, mobile apps and telco launches — a decade before the hotels.
| 2020–24 | Digital Product Owner | Cellfie Mobile / VEON Georgia |
| 2017–20 | Digital Marketing Executive | Cellfie Mobile |
| 2016–17 | Digital Marketing Manager | IDFinance |
| 2017 | Digital Media Manager | Delta Media |
| 2016 | Head of New Business Development | Dreamland Oasis Chakvi |
| 2012–15 | Digital Project Manager | GePRA |
| 2006–11 | Web Project Manager | Beef.ge |
Let's talk distribution.
BBA, TSU · PR/IMC, GAU (Hons.) · KA · EN · RU
A vinyl-only imprint, two radio shows, a festival, and twelve years of music writing.
Co-founder, Georgian Music Legacy Collection · Chairman, Assoc. of Georgian Music Business
Releasing and reissuing Georgian records worth preserving — 90s alternative, post-Soviet experiments, and contemporary electronic.
Open format, folk to drum & bass, no genre rules. “Digger” on Mutant Radio since 2019; the Daira Podcast since 2016.
The #Soundscape column at Marketer.ge, plus features on Bassiani and the Kutaisi electronic boom. Also Tsa Music, and teaching at CES.
Music curation for Georgian businesses — playlists, in-venue programming, event curation. soundin.ge
Chairman of the Association of Georgian Music Business (2023–) and, since 2017, community manager at SOU Festival — past editions hosted Björk, Brian Eno, Robert Henke.
Bookings, reissues & label talk.
Also answers to Beatchild · Tbilisi, Georgia